Big list of customer touch points

Touchpoint name How
Billboards Print media
Building signage Print media
Business card Print media
Care card Product
Christmas card Print media
Classified ad Print media
Customer loyalty program PC, Laptop, Smartphone, Tablet
Dealer – Adverts Print media
Dealer – Customer service Face to face
Dealer – Installer Face to face
Dealer – Office staff Phone
Dealer – Response to repair or warranty Phone, Face to face
Dealer – Sales and measure Face to face
Dealer brochure Face to face, mail
Dealer manner, knowledge and attitude Phone, Face to face
Direct marketing strategy Print media
Email – attachments PC, Laptop, Smartphone, Tablet
Email – content PC, Laptop, Smartphone, Tablet
Email – signature PC, Laptop, Smartphone, Tablet
Email – subject line PC, Laptop, Smartphone, Tablet
Facebook – page PC, Laptop, Smartphone, Tablet
Facebook – post PC, Laptop, Smartphone, Tablet
Facebook – user generated content PC, Laptop, Smartphone, Tablet
Family Face to face, Social media
Friends Face to face, Social media
Google – maps PC, Laptop, Smartphone, Tablet
Google – search result PC, Laptop, Smartphone, Tablet
Homeshow kiosk Face to face
Letterhead Print media
Local directory Print media
Local paper Print media
Manner of product installation Face to face
Manner of product measure Face to face
Merchandise Print media
Newletters Email, mail
News articles Print media
Online – forum PC, Laptop, Smartphone, Tablet
Online – Testimonial PC, Laptop, Smartphone, Tablet
Order paperwork – Invoice Email, Face to Face
Order paperwork – Quote Email, Face to Face
Ordering system PC, Laptop
Payment tools PC, Laptop, Smartphone, Tablet, Face to face
Phone calls Phone
Pinterest PC, Laptop, Smartphone, Tablet
Policies PC, Laptop, Smartphone, Tablet
Pricebooks Print media
Product branding Print media
Product descriptions Print media, PC, Laptop, Smartphone, Tablet
Product design Product
Product manual Product
Product packaging Print media
Product performance Design
Product specification documents Product
Product usability Design
Productreview.com.au PC, Laptop, Smartphone, Tablet
Promotional event Face to face
Autogenerated emails PC, Laptop, Smartphone, Tablet
Reports Print media
Search – Paid PC, Laptop, Smartphone, Tablet
Showroom Face to face
Showroom banners Face to face
Stickers Print media
Text message Phone
Thank you cards Print media
Twitter PC, Laptop, Smartphone, Tablet
Twitter PC, Laptop, Smartphone, Tablet
Uniform Print media
User guides Print media
Vehicle sign writing Print media
Voicemail greeting Phone
Voicemail message left on customer phone Phone
Warranty card Product
Website – Blog PC, Laptop, Smartphone, Tablet
Website – Gallery PC, Laptop, Smartphone, Tablet
Website – Home page PC, Laptop, Smartphone, Tablet
Website – Navigation menu PC, Laptop, Smartphone, Tablet
Website – News articles PC, Laptop, Smartphone, Tablet
Website – Product pages PC, Laptop, Smartphone, Tablet
Yellow pages Print media
Youtube videos PC, Laptop, Smartphone, Tablet
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